Poppi Ad Campaign Concept ~~

Unspoken: Fragments of Our Identity ~~ A visual exploration of our inner lives and the stories we carry in our everyday life. The authentic moments, emotions, and real identities that exist behind what is seen and what we share to the outside world.

The metaphor of window frames being at the forefront of the images (acting as a barrier or personal boundary). This editorial magazine invites individuals to look from the outside inward, offering intimate glimpses into everyday lives shaped by a variety of moods, light, and emotions. 

“The eyes are the window to the soul” is the vibe I wanted to achieve throughout this creative experience. 

The Soul Series ~~

IMPRINT2025 ~~ Humber’s fourth-year showcase, capturing the energy, creativity, and atmosphere of the event. This project highlights my strengths in visual storytelling and professional event photography.

Portrait Shoots ~~

FauxFocus ~~

The Curated Bite ~~

Cherry On Top ~~ The Cherry On Top brochure was inspired by the nostalgic charm of a 1950s ice cream shop. I incorporated red-and-white checkered patterns, bold retro typography, and colourful vector graphics to capture a lively, vintage aesthetic. The design is meant to feel nostalgic and fresh, bringing the spirit of a classic sweet treat to life.