Poppi Ad Campaign – CARLY ROMANO

Poppi Ad Campaign Concept.

We came up with a concept to create a vibrant, editorial Poppi campaign that pairs each flavour with a distinct mood and "vibe". This series showcases Poppi as a lifestyle soda designed for whatever the vibe. I thought to myself, "how do we think outside the box?". Each scene was thoughtfully crafted to reflect the personality of the flavour, combining colour, props, and visual storytelling to build an expressive and bold look.

The goal of the campaign was to highlight Poppi not just as a drink, but a part of our everyday life and experiences. The product was placed in different environments such as on a tennis court, at a picnic or getting ready in the bathroom, to help communicate the feeling and energy associated with each flavour. Bright colours, compositions, and unique styling were used to create images that feel both fun and engaging while still maintaining a cohesive identity across the series.

This project allowed me to explore creative direction, product photography, graphic design and branding to bring the entire concept to life. The campaign focuses on capturing the mood and personality of the brand Poppi. 

WHATEVER THE VIBE.

Two friends enjoying pizza and sipping on Poppi rootbeer cans while playing chess.

A young woman with Poppi cans as rollers in her hair sitting on a checkered floor drinking a classic cola Poppi.

Someone holding a classic cola Poppi can while standing on a black and white checkered floor, two other cans resting beside the shoes.

Final Mock Up

Creative Team:

Carly Romano ~~ Photographer, Art Director and Graphic Designer

Emelie Ferm ~~ Photographer, Art Director and Graphic Designer

Julie Ruiz ~~ Art Director

Deshaun Anderson ~~ Art Director